Fractional CMO & 360-Degree Marketing Case Study for a B2B Brand
Levy Recognition enables Fortune 500 companies to boost employee motivation, drive engagement and enhance productivity with its proprietary employee recognition platform. The Tampa-based business also designs and manufactures custom awards for legendary brands like McDonald’s and the New York Mets.
After 30+ years in business, the executive team recognized a wide gap in their marketing efforts. They needed a fractional CMO to evaluate their current initiatives, develop aggressive growth strategies and execute engaging campaigns to take their brand and marketing efforts to the next level in hopes of closing bigger deals.
That’s where we came in. Following an intensive audit, we developed a comprehensive marketing strategy and implementation plan that addressed significant gaps in the company’s marketing team. After implementing our strategy, which included building and training their in-house team while launching robust SEO, social media, email marketing, content marketing, branding and lead generation programs, we enabled Levy Recognition to achieve unforeseen growth in just one year — including a $1.25 million deal from one of our email marketing campaigns.
Over the course of a year, we executed the following strategies to strengthen the company’s brand identity, connect with target audiences and generate quality leads:
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