Levy Recognition

Fractional CMO & 360-Degree Marketing Case Study for a B2B Brand

Levy Recognition enables Fortune 500 companies to boost employee motivation, drive engagement and enhance productivity with its proprietary employee recognition platform. The Tampa-based business also designs and manufactures custom awards for legendary brands like McDonald’s and the New York Mets. 

Generating Million-Dollar Deals with Proven B2B Marketing Strategies

After 30+ years in business, the executive team recognized a wide gap in their marketing efforts. They needed a fractional CMO to evaluate their current initiatives, develop aggressive growth strategies and execute engaging campaigns to take their brand and marketing efforts to the next level in hopes of closing bigger deals.

That’s where we came in. Following an intensive audit, we developed a comprehensive marketing strategy and implementation plan that addressed significant gaps in the company’s marketing team. After implementing our strategy, which included building and training their in-house team while launching robust SEO, social media, email marketing, content marketing, branding and lead generation programs, we enabled Levy Recognition to achieve unforeseen growth in just one year — including a $1.25 million deal from one of our email marketing campaigns.

Reaching B2B Decision Makers Across Marketing Channels

Over the course of a year, we executed the following strategies to strengthen the company’s brand identity, connect with target audiences and generate quality leads:

  • Developed and managed a monthly campaign process and editorial calendar to streamline the marketing team’s efforts and ensure a consistent brand presence across all channels
  • Created attention-grabbing emails that spoke to a diverse range of audience segments, resulting in record-breaking open rates and click rates, as well as million-dollar deals
  • Built an engaging social media presence with branded graphics and videos incorporating timely trends to connect with younger audiences
  • Wrote and designed white papers, catalogs and other lead magnets to advance lead generation efforts (i.e., The Science of Gift-Giving: Why Every Touchpoint Matters)
  • Optimized web pages and blog posts with competitive keywords to boost organic website traffic

B2B Marketing Successes

We achieved the following wins for our client in one year:
leads generated online, including a $1.25 million deal
increase in website users YOY
average open email rate (industry average: 20.5%)
average email click rate (industry average: 1.8%)
increase in Instagram comments YOY
increase in LinkedIn clicks YOY

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