Rich Aste Executive Coaching

Branding & Web Design Case Study

Starting a business from scratch can be daunting, especially for a new business owner. Rich Aste was ready to launch his executive coaching practice in Los Angeles and contacted us to develop everything a new business owner needs to succeed: a memorable brand, logo, business cards, email template and an informative, engaging website.

Building a Memorable Brand & Website for a New Business Owner

We led a deep discovery session with Rich to learn more about the vision for his business. The result? A brand and website that quickly conveyed his expertise and personality to executives who want to take their work and personal lives to the next level.

Continue scrolling to see how we created a brand that exemplified Rich’s passion for coaching while setting his practice apart from others in the competitive coaching landscape across the city of Los Angeles.

Fan Mail

"Among the many gifts Jonathan brings to his clients is his superpower of personal brand building. I hired him last year to create my company website. For weeks he listened to my values (what really mattered to me), my value proposition, and my vision. Then he rolled up his sleeves and--with the hutzpah of a natural coach--proceeded to push me beyond my comfort zone. And I'm glad he did because we landed on a smart, intuitive, and beautiful website I couldn't have envisioned on my own. More importantly, throughout our collaboration Jonathan flexed his strengths in empathy, integrity, and exquisite taste. Because of what he created AND who he is as a human being, I enthusiastically recommend Jonathan and the Postcard Agency for anyone looking to launch their brand. You'll be in very talented hands."

— Rich Aste

Success By The Numbers

We achieved the following wins for our client:
page of Google search results for competitive keywords in Los Angeles
average email open rate
average email click rate
of website visits after first month of website launch

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