Branding & Web Design Case Study
A brand refresh can take a business from one level to the next. Dan Kloeffler, a former ABC news anchor, hired us to elevate his brand and align his media training and public relations firm, The Salt Standard, with salt’s purifying and protective qualities. The result? A clean, minimal brand and website that embodied Dan’s personal style and his business’s knack for developing confident communicators.
Most media trainers claim they can empower their clients to speak with confidence and charisma, but few possess the experience of a veteran news anchor like Dan Kloeffler. He brings his on- and off-camera expertise to every engagement, enabling executives from Fortune 500 companies and startups alike to share their stories with the media in compelling ways.
Our team has worked with Dan on a number of projects, and we tapped into our first-hand knowledge of his talent and experience to build a brand that embodied his unique approach to media training and public relations.
Continue scrolling to explore the brand elements we developed for Dan as he continues expanding his practice, including a clean, minimal logo, business cards and website inspired by salt and its extraordinary qualities.
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