Social Media Marketing Case Study
Stephanie Battaglino, a transgender author and motivational speaker, inspires people to follow their hearts in the office and beyond. Continue reading our case study to learn how we transformed Stephanie’s digital marketing efforts with a robust diversity social media marketing strategy.
Stephanie Battaglino specializes in diversity, equity and inclusion (DEI) training for large corporations and organizations like ABC, Macy’s and PFLAG, and she is devoted to transforming workplaces into safe and welcoming environments for all people. She is also the author of Reflections From Both Sides of the Glass Ceiling: Finding My True Self in Corporate America.
Stephanie reached out to us after learning about our award-winning marketing work for TransNewYork, an LGBTQ+ nonprofit she works with on a daily basis. She wanted to achieve a number of goals on social media, including growing her follower base, increasing her brand visibility and establishing her thought leadership in the DEI and LGBTQ+ spaces. We launched a bold diversity social media marketing strategy to inspire target audiences to connect with Stephanie and learn more about her book, speaking opportunities and community involvement.
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