Museum Store Sunday

National PR & Influencer Marketing Campaign

Discover how we introduced Museum Store Sunday to millions of shoppers and museum lovers seeking unique, sustainable and locally made gifts with a dynamic PR and influencer marketing campaign featured on 300+ media outlets like CBS, NBC, ABC and FOX. 

Encouraging Consumers to Shop at Museum Stores

Many people know about museum stores, but they don’t understand their far-reaching impact. That’s why the Museum Store Association launched Museum Store Sunday in 2017. Each year on the Sunday after Thanksgiving, thousands of museums and museum stores offer special events, discounts and more to shoppers seeking unique, eco-friendly and locally made gifts that give back to their communities.

Hoping to educate consumers about the shopping initiative and make 2023 its biggest year ever, the Museum Store Association hired The Postcard Agency to plan and execute a retail PR and influencer marketing campaign that delivered results.

Our PR efforts secured more than 300 pieces of coverage for the annual shopping initiative across TV, digital, print and radio outlets, resulting in an advertising value equivalency of $1.39 million (based on 3.78 million estimated media impressions).

fox chicago retail pr case study museum
fox chicago retail pr case study museum
dallas morning news retail pr case study museum

Reaching Millions of Shoppers Across Platforms

Museum Store Sunday was featured in countless prestigious publications in large cities across the U.S., including the Boston Globe, Dallas Morning News, San Francisco Chronicle, Philadelphia Tribune and the Austin-American Statesman.

The annual shopping initiative was also featured in several TV segments in large markets across the country — from Los Angeles to Chicago to New York. Many segments ran for 5 minutes or longer, giving Museum Store Sunday valuable airtime in front of millions of viewers on CBS, NBC, ABC and other networks.

Reporters covered a wide range of topics Museum Store Sunday wanted to impart as part of our PR strategy, establishing museum stores as go-to destinations for unique, locally made and eco-friendly gifts that support local artists, museums and the environment.

dallas morning news retail pr case study museum

PR Campaign Successes

We achieved the following wins for our client:
pieces of online coverage
pieces of offline coverage (TV, radio, print)
domain reach
estimated views
advertising value equivalent
average domain authority
average sentiment

Influencer Marketing Campaign

Our TikTok and Instagram influencer marketing campaign sparked in-store and online sales thanks to creative collaborations with content creators in New York, Chicago, Atlanta, Seattle, Denver and San Francisco.
video views/plays (influencer marketing)
social media likes (influencer marketing)
shares/saves (influencer marketing)
comments (influencer marketing)

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