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MetalCoco

Shopify Website Design, Content Marketing & SEO Case Study

When MetalCoco’s founder reached out to us to build a custom Shopify site, we couldn’t wait to get started. We’re major coconut aficionados, and the metal coconut opener makes it easy for anyone to enjoy fresh, natural coconut water in seconds. Learn more about the web design, content marketing and SEO project below.

EXPLORE PROJECT RESULTS

Our Shopify SEO & Web Design Experts Enhance Shopping Experiences

 The Miami-based company with Brazilian roots wanted to offer website visitors a more modern and streamlined shopping experience, in addition to increasing organic traffic with original and optimized content. A creative yet business-driven Shopify SEO and content marketing strategy was also in order, and our team delivered.

Client Feedback

  • I really appreciate all that The Postcard Agency did!

    William Putnam
    Owner, MetalCoco

Client Feedback

  • “

    I really appreciate all that The Postcard Agency did!

    William Putnam
    Owner, MetalCoco

Client Objectives

  • Design a custom and beautiful Shopify website encouraging users to make purchases
  • Integrate the brand’s Amazon product listing with the Shopify website
  • Increase organic search traffic to secure new customers
  • Develop insightful content showcasing how the product meets a variety of customer needs
  • Refresh the brand with a new color palette and imagery
desktop mockup shopify seo and web design project marketing success

Shopify SEO, Web Design & Content Marketing Successes

  • Working together, our web design, SEO, content marketing and branding approaches encourage customers to spend more time on the custom Shopify website, visit more pages and make purchases
  • After a productive discovery call, The Postcard Agency developed user-friendly yet gorgeous Shopify page templates to amplify the customer journey
  • Our content marketers wrote impactful reading material teaching customers how to open coconuts safely while emphasizing natural coconut water’s multiple health benefits
  • Then, our SEO pros applied their tried-and-true Shopify SEO experience to optimize the content around competitive keywords with high monthly search volumes
  • As a result of our content marketing and SEO strategy, the website experienced astronomical growth in terms of organic search traffic (see data below)
  • Our branding team revamped the brand’s color palette and selected photos with beachy textures to transport customers to tropical destinations
  • Strong calls to action contributed to the increase in pages viewed per session, along with more purchases

Success by the Numbers

As a result of our Shopify SEO, web design, branding and content marketing services, our client experienced the following growth in just 3 months:
867%
increase in users via organic search traffic
580%
increase in sessions via organic search traffic
50%
increase in pages per session for users acquired via organic search
2-minute
increase in average session length for users acquired via organic search

Services Provided

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