The Tokelor

TikTok PR Campaign Case Study

Nonprofits hold a special place in our hearts. When Zo Asmail, founder and managing director of Minionz, told us he launched a TikTok fundraising event that raised $165,000 for The Trevor Project, we couldn’t wait to learn more.

Inspiring Brands & Content Creators with Educational PR Coverage

Asmail wanted to share the news with diverse and tech-savvy audiences, and he chose to work with us to make it happen. Continue reading to learn how our TikTok PR campaign achieved his goals and generated 23 million media impressions across mainstream, marketing, technology and LGBTQ+ media outlets. 

Quality Media Coverage Across Platforms

We secured media coverage for our client in popular technology and LGBTQ+ media outlets, including:

Learn how we asserted our client's thought leadership across target media outlets

tiktok pr campaign daily dot coverage

Client Objectives

  • Secure media coverage in technology, marketing and LGBTQ+ outlets
  • Affirm Asmail’s thought leadership in the content creation and fundraising arenas
  • Raise awareness of the Minionz brand, a technology and creator consulting company founded by Asmail
  • Drive awareness for The Trevor Project, a nonprofit dedicated to suicide prevention among LGBTQ+ youth
  • Share fundraising insights with other brands and content creators

TikTok PR Successes

  • We secured quality, in-depth media coverage for Asmail, enabling him to impart his content creation and fundraising expertise nationwide. Our coverage generated more than 23 million media impressions for our client.
  • Reporters detailed the steps he took to organize a successful fundraising event by tapping the power of TikTok and content creators. Coverage also drove awareness for The Trevor Project and its mission to support LGBTQ+ youth. 
  • Asmail was covered in all target media outlets, including the Daily Dot, a digital media company covering Internet culture and social media; SmartBrief, a business and marketing media company; and Out Voices, an LGBTQ+ magazine and news site
  • The story was also featured in the “Creator Economy” newsletter, a weekly email series from the Daily Dot exploring the world of influencers and content creators
  • Through the coverage, our client has helped target audiences evaluate the value of a creator, know what to look for in creator partnerships and how to work with the TikTok Creator Marketplace
  • Our media training team equipped Asmail with solid talking points and communication best practices to help him share his story with confidence
  • The TikTok PR campaign secured dozens of backlinks for and, further boosting the sites’ SEO scores

Success by the Numbers

As a result of our TikTok PR campaign, our client experienced the following results in just one month:
23 million
media impressions
new backlinks from media after PR program
quality, in-depth pieces after one PR program

TikTok PR Services Provided:

  • Public Relations Strategy
  • Press Release Program
  • Media Training
  • Copywriting & Editing
  • Consulting

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