Retail Marketing & PR Services

With a strong retail marketing strategy, brick-and-mortar and e-commerce retailers can boost sales, introduce new products to untapped audiences and outperform competitors.

Redefine the Shopping Experience With a Retail Strategy Tailored to Meeting Your Goals

It’s no surprise that more and more shoppers are purchasing products online, with about 40% of U.S. online shoppers buying several items each month. Does your retail strategy, marketing and public relations efforts address the growing transition to online shopping? 

Maybe your store already has a strong online presence. Do your website, content marketing and social media marketing initiatives echo your brand’s mission? Are they also showing your dedication to superior customer service?

We draw upon our retail experience to help small and large retailers achieve their business and branding objectives. Whether launching products or expanding into new markets, The Postcard Agency works closely with retailers to seal the deal in style.

Retail Case Study: Museum Store Sunday

Discover how we introduced Museum Store Sunday to millions of shoppers seeking unique, sustainable and locally made gifts with a dynamic PR and influencer marketing campaign featured on 300+ media outlets like CBS, NBC, ABC and FOX.

  • 3.78 million estimated views
  • $1.39 million advertising value equivalent
  • 50 backlinks
  • Retail Case Study: MetalCoco

    When MetalCoco’s founder reached out to us to build a custom Shopify site, we couldn’t wait to get started. Learn how we built a retail site that offered website visitors a more modern and streamlined shopping experience backed by a results-driven SEO strategy. 

    • 867% increase in users via organic search traffic
    • 580% increase in sessions via organic search traffic
    • 2-minute increase in average session length for users acquired via organic search

    Refresh Your Retail Marketing Approach

    Consumers crave retail brands that sell more than products alone. We set your store and products apart with cross-channel marketing strategies to illustrate your:

    Quality Products

    Customer Service


    Brand Mission

    Retail Locations

    Shopping Experience

    Spur Sales With a Custom Retail Strategy


    • Retail website design
    • Retail website copy
    • Retail-specific SEO strategy
    • Google Analytics


    • Product demos/launches
    • Product tips & tricks
    • Customer interviews
    • Behind-the-scenes sneak peeks


    • Designer Q&As
    • Product usage guides
    • Shopping tips & tricks
    • Catalogues & brochures 


    • Google Ads & remarketing
    • Influencer marketing
    • Email marketing
    • Branding strategies

    Social Media Services for Retailers

    • Retail social media content creation & management (Instagram, Facebook, Twitter, TikTok & Pinterest)
    • Campaign strategy & management to meet retail marketing goals
    • Engagement with customers, influencers and designers
    • Social media post graphic templates
    • Monthly social media analysis

    Elevate Your Retail Strategy With Us

    We serve small and large retailers specializing in a range of products, including:

    • Fashion & Jewelry
    • Skincare & Cosmetics
    • Home & Design
    • Consumer Electronics
    • Luxury Goods

    Let's Work Together

    We work with businesses and organizations of all sizes. Explore our most popular packages here to get started.