Webinar: Tips for Owning Your Brand Identity 

Who are you, and what do you stand for as a business or nonprofit leader? What does your business or nonprofit stand for, and does your brand convey those values to target audiences quickly and effectively?

If your brand is missing the mark, you’re missing out on opportunities.

We had the pleasure of exploring the power of brand identity during 1BusinessWorld’s Global DEI Conference. During his session on “Owning Your Identity,” Jonathan Ochart, our founder and CEO, discussed the importance of embracing and owning one’s identity to connect with target audiences in a meaningful manner.

 

Attendees learned about:

• The impact of owning your identity in both personal branding and professional marketing
• Strategies for developing marketing and PR campaigns that speak to diverse audiences
• Insights from Jonathan’s experiences in working with the LGBTQ+, Hispanic and military communities
• The role of authenticity in creating loyal audiences and maximizing marketing budgets

Take a look at these highlights from the session:

1. Emphasize the Human Experience

With the proliferation of artificial intelligence, it’s becoming increasingly important to know who you are and what you stand for if you want to stand out from the crowd.

Not sure where to start? Incorporate compelling stories inspired by your own experiences (and your audiences’ experiences) into your marketing and public relations efforts to make a lasting impact on your audiences. 

While AI is a wonderful tool, it cannot replicate our own stories and experiences (yet). Use that to your advantage to connect with your audiences on a deeper level.

2. Take a Good Look in the Mirror

It’s never too late to start owning your identity as an individual, a business, a nonprofit or a brand. Not sure where to begin? Start by taking a good look in the mirror.

Ask yourself these questions, and explore ways to connect your answers with your target audience’s interests:

• What are my values?
• What do I stand for?
• What brings me joy?
• What makes me different?
• What experiences have shaped who I am today?

3. Embrace Change

When was the last time you refreshed your brand identity?

Times change. Tastes change. People change. Your brand reflects your place in the world today. How is it holding up?

If you want your brand to reflect your expertise and ability to navigate the challenges impacting your audiences in the here and now, it has to look the part.

Sometimes, a new color palette or font pairing can do the trick. Or, perhaps you could benefit from a new logo.

Bring Your Brand Identity to the Forefront

A brand should be treated as a living, breathing thing. It should be tended to and looked after if you want your audiences to feel something when they engage with it.

Owning your personal and professional identity is a surefire way to keep your brand alive and well. We know it can take a lot of work to get to that point, so if you’re seeking assistance in the branding space, please send us a message. We’d be honored to help you navigate the process.