SEO & Branding Case Study
Nottingham provides fund accounting, administration and management services to clients across the U.S. The firm’s marketing team wasn’t seeing much success from their Google Ads due to the nature of their business — the finance industry has a much longer sales cycle, rendering Google Ads ineffective when compared to SEO. That’s where our team came in. We’ve provided SEO for financial services clients nationwide, enabling us to increase the brand’s search rankings by 75% after just 3 months of work.
SEO programs make sense for businesses in the financial services sector. Why? It all boils down to trust. People are more likely to interact with brands they find via organic search because they trust them more than paid ads. Trust leads to more website engagements, longer session lengths and higher conversion rates — critical goals we achieved for the financial services client in record time.
In addition to providing SEO services, we designed Nottingham’s official brochure for executives and sales professionals to share with clients and prospects. The brochure communicates the firm’s key services in a fresh, modern manner, conveying Nottingham’s wide range of offerings and dedication to quality customer service.
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