Do you dream of landing a TV interview or gracing the cover of a magazine? Anything is possible when you have compelling news and stories to share—and we know how to uncover them. We tap our 10+ years of public relations expertise and relationships with reporters, editors and producers to help you keep audiences informed, enhance brand perception, boost credibility, stay top of mind and maintain relevance with the quality media coverage you deserve.
Fact: Compared to paid media, earned media is a more cost-effective approach to keeping audiences engaged and informed about your brand. Our PR team develops comprehensive public relations strategies to garner the attention of reporters, editors and producers seeking stories like yours so your brand can revel in the spotlight.
Some people say “all press is good press.” We beg to differ. Random, piecemeal and negative stories take away from your big picture. We create thoughtful press releases and organized outreach strategies to secure positive, informative media coverage that advances your business or organization’s most pressing objectives. Read on to discover our team’s award-winning approach to getting our clients on live TV segments, magazine covers, popular gift guides and other impactful media opportunities.
A strong PR strategy helps us secure quality media coverage for your brand. We explore your target audiences, business objectives, brand voice and other key elements to craft a custom plan that conveys your key messages effectively and authentically. We also determine brand positioning, build media lists, identify company spokespeople and conduct media training during this phase.
Well-written press releases and pitches can help your business or organization stand out in a crowd. We know what reporters value, and we use this knowledge to develop informative, attention-grabbing press releases and pitches that shine in their inboxes. More importantly, we take the time to personalize pitches based on each contact’s beat and expertise—an old-school tactic that reaps major rewards. We also send your press release through Cision PR Newswire to share your announcement with tens of thousands of reporters seeking sources and content ideas for future stories.
Maintaining strong, genuine relationships with reporters is key to your long-term success. We collaborate closely with local, national and international reporters and engage with them across platforms to keep you on the top of their minds. We’re also masters of the art of following up. A simple “thank you” goes a long way in the public relations and journalism worlds. As a result, we make sure to reflect you and your brand in the best light possible during every step of the process.
Sometimes, things don’t always go according to plan. Perhaps a health crisis caused you to close shop, or someone made an unsettling discovery about your operations. While developing public relations strategies for your brand, we explore potential crises that may affect your business and industry. Then, we design messaging to mitigate negative press ahead of time, saving you time, headaches and money.
How many people did your last magazine feature or newspaper column reach? What about your TV interview? We use state-of-the-art PR software to measure the impact of your PR efforts. Assembling accurate impressions reports couldn’t be easier, giving you the numbers you need to demonstrate the value of your investment in public relations.
The Postcard Agency is a 100% remote marketing and public relations agency, meaning our team members work from their homes or coworking spaces across the U.S. Our founder and CEO, Jonathan Ochart, leads the team from his office in Los Angeles (Beverly Hills).
Our Los Angeles PR team’s national presence gives us an edge in securing local, regional, national and international media coverage for our clients. Do you want to connect with prospects in a new market? Maybe you want to announce a major shift in leadership or services you provide. Perhaps you’re doing great things for your community and want others to join your mission.
Regardless of your goals, our award-winning Los Angeles PR team can share your story with utmost precision. We maintain strong relationships with reporters and media outlets in local, national and international markets to secure impactful news coverage for you and your brand.
We’re ready to help your business or organization reach new heights with a custom public relations strategy. Reach out to us to learn how we can enhance your media relations efforts and secure impactful media coverage for your brand, including:
We work with businesses of all sizes nationwide. Complete this form to get your custom quote for PR services.
