LGBTQ+ Pride Month Public Relations Campaign
When corporations began canceling their Pride Month campaigns, Pure for Men stepped up to provide valuable resources to the LGBTQ+ community. Our timely PR campaign caught the eyes of reporters and editors nationwide, earning meaningful coverage for the wellness brand and its partnership with the Ts Madison Starter House in ABC Los Angeles, Forbes, Gayety and more media outlets.
Pure for Men set out to deepen its relationship with the LGBTQ+ community by moving beyond seasonal Pride messaging and demonstrating year-round advocacy. The goal was to clearly position the wellness brand as a trusted leader in confidence and wellness while also educating the broader public on why meaningful corporate allyship matters—and how people can get involved.
Key PR objectives included:
We developed a multi-angle LGBTQ+ Pride Month public relations campaign designed to meet the community where it is—through advocacy, education, partnerships and celebration—while sharing multiple timely story ideas with the media.
Our team wrote and pitched four press releases throughout the campaign, each highlighting a distinct facet of Pure for Men’s commitment:
Together, these stories allowed Pure for Men to show up as both an advocate and a participant in the media.
Several outlets amplified the campaign across their social platforms, including Gayety, ABC Los Angeles, NBC Houston, OutSmart Magazine and the Los Angeles Blade. Highlights included:
Media responded strongly across all angles, with particular interest in:
Collectively, the coverage reinforced Pure for Men’s position as a brand that:
The campaign successfully advanced Pure for Men’s communications goals by educating audiences, driving meaningful visibility and proving the power of Pride.
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