The Postcard Agency Wins 2023 Gold Hermes Creative Award for National Influencer PR Campaign
June 1, 2023—LOS ANGELES—The Postcard Agency, an award-winning boutique marketing and public relations firm, won a Gold Hermes Creative Award in the PR Campaign category for its national influencer public relations campaign on behalf of the Broadway Husbands.
Bret Shuford and Stephen Hanna, also known as the “Broadway Husbands” to their 100,000+ social media followers, share their experiences and knowledge about entrepreneurship, brand building, the performing arts, parenting, surrogacy and life as gay dads on a daily basis. Shuford and Hanna wanted to increase their following and share valuable lessons with other creatives, parents and entrepreneurs, so they reached out to The Postcard Agency for support.
By implementing a creative media relations strategy and tapping its LGBTQ+ marketing and public relations expertise, The Postcard Agency secured more than 15 media placements and generated an estimated 11.5 million media impressions for the Broadway Husbands.
Shuford and Hanna were featured in top media outlets, including an 8-minute live interview segment on Houston Life, a lifestyle segment on Houston’s NBC station boasting a large and engaged viewer base. The couple was also featured on the covers of First Time Parent Magazine and Gay Parent Magazine.
The campaign enabled Shuford and Hanna to achieve their key objectives, including sharing their story and expertise with audiences in an authentic and relatable manner. These features further enhanced the couple’s brand, supporting their goals of securing more social media followers and sparking conversations with companies seeking meaningful brand partnerships with LGBTQ+ influencers.
Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. Hermes Creative Awards recognizes outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals.
Hermes Creative Awards is administered by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand marketing, communication, advertising, public relations, digital media production and freelance professionals. AMCP oversees awards and recognition programs, provides judges, and awards outstanding achievement and service to the profession
Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. There were over 6,500 entries from throughout the United States, Canada and over 27 other countries.
Hermes Creative Award is presented to those entries judged to be the most outstanding entries in the competition.
The Gold Award is presented to those entries judged to exceed the high standards of the industry norm. Approximately 19 percent were Gold Winners.
About The Postcard Agency
The Postcard Agency connects businesses and nonprofit organizations with their target audiences through dynamic marketing and public relations strategies. Crafty and creative, the boutique agency strengthens local and national brands with imaginative and results-driven campaigns. A winner of two Platinum MarCom Awards, Gold MarCom Award, Gold Hermes Creative Award and two Gold dotCOMM Awards, the digital marketing and public relations agency has also been named a Top Marketing Agency, Top B2B Company and Marketing Agency, Top SEO Firm and Top Public Relations Company. The Postcard Agency is a Certified LGBT Business Enterprise® and prides itself on delivering inclusive communications strategies to clients around the U.S. Learn more at thepostcardagency.com.
Contact The Postcard Agency
Jonathan Ochart, The Postcard Agency’s founder and CEO, is eager to share his marketing knowledge with fellow business owners and nonprofits. He has had the opportunity to provide his marketing insights and tips with others through his features with media channels including NBC, AARP, Q News Tonight and Voyage Magazine.
Jonathan Ochart
jochart@thepostcardagency.com
786.502.9180
