The Ultimate Hispanic Marketing Content Calendar

We all know that Hispanic Heritage Month is celebrated from September 15 to October 15 every year, but we all have the power to raise awareness and amplify the Hispanic and Latinx communities every day. You can strengthen your diversity initiatives and connect with the community on a meaningful level with authentic and creative Hispanic marketing campaigns targeting your employees, customers and friends.

How? By celebrating #HispanicHeroes on their birthdays! Below, you’ll find a list of some of our favorite Hispanic and Latinx legends and their birthdays. You can include these legends in your social media content calendars to help you amplify Hispanic and Latinx heroes all year long. 

Celebrate Hispanic & Latinx Heroes 365 Days a Year with this Hispanic Marketing Content Calendar

Don’t forget to check out our top social media secrets to learn how to leverage hashtags to gain more likes, comments and followers on Instagram, Twitter, Facebook and LinkedIn. You can also check out our Hispanic Heritage Month campaign ideas for more insights!

Tip: Bookmark this page so you can reference it quickly when you’re developing your social media and marketing content calendars each month. It includes days you need to develop timely Hispanic marketing campaigns that drive results.


January 7 | MJ Rodriguez’s Birthday 

  • Afro-Latina MJ Rodriguez is an activist and the first transgender performer to be nominated for an Emmy in a major acting category for her role in FX’s ‘POSE.’ She is half Puerto Rican and half African-American. 

January 16 | Lin-Manuel Miranda’s Birthday 

  • Born in New York City to Puerto Rican parents, Lin-Manuel Miranda has made a lasting impression across Broadway, Hollywood and the world. The mastermind behind Hamilton and In the Heights, Miranda has also written songs for Disney hits like Encanto.


February 15 | Elizabeth Acevedo’s Birthday

  • Elizabeth Acevedo is an author and poet from New York City with Dominican roots. Her debut novel in verse won her the National Book Award in 2018. In 2019, she became the first writer of color to win the Carnegie Medal, a prestigious children’s book award, in its 83-year history. 

February 25 | Carmen Yulín Cruz’s Birthday

  • Former mayor of San Juan, Puerto Rico, Carmen Yulín Cruz will always be remembered as a leader. As a prominent advocate for support during Hurricane Maria in 2017, Cruz showed the world what it meant to take care of her people during an environmental crisis. 


March 15 | Eva Longoria’s Birthday 

  • Born in Texas, this Mexican-American actor, director, producer, philanthropist and activist does it all. Beyond starring in hit programs like Desperate Housewives and The Bold and the Beautiful, Longoria has dedicated herself to driving positive change throughout her community.

March 16 | Jorge Ramos’ Birthday 

  • Jorge Ramos is a Mexican-born American journalist who champions the rights of Hispanic people. In addition to asking the tough questions to get to the truth, Ramos launched the first book club in the history of Hispanic television called “Despierta Leyendo” (Wake Up Reading). 

March 31 | Cesar Chavez Day

  • This national holiday honors Cesar Chavez on his birthday, a Mexican-American civil rights activist who was the leader of the United Farm Workers in the 1960s. His birthday is currently an official state holiday in California, Arizona and Texas. 


April 16 | Selena Quintanilla’s Birthday

  • Selena Quintanilla continues to inspire both artists and fans even after her unexpected death. This Mexican-American singer called Texas home, and was able to bridge Hispanic identities from both sides of the US-Mexico border. She will always be remembered for her boldness, lively spirit and powerful voice.


May 3 | Raffi Freedman-Gurspan’s Birthday

  • Raffi Freedman-Gurspan is a Honduran transgender rights activist. As the first openly transgender person to work as a White House staffer, she continues to use her experience to lead queer Hispanics with initiatives focused on transgender people of color.

May 10 | Ellen Ochoa’s Birthday

  • As a Mexican-American engineer and former astronaut, Ellen Ochoa is known as the first Hispanic woman to go into space on a nine-day mission aboard the Space Shuttle Discovery. After her astronaut days, Ochoa served as Director of the NASA Johnson Space Center, becoming the first Hispanic and second woman to hold the position.


June 25 | Sonia Sotomayor’s Birthday

  • Sonia Sotomayor was born in the Bronx and has Puerto Rican roots. She is known as the first Hispanic member of the Supreme Court. Appointed by President Barack Obama in 2009, Sotomayor was the third woman to serve on the High Court.


July 2 | Sylvia Rivera’s Birthday

  • Sylvia Rivera was an American gay liberation and transgender rights activist. Identifying as a drag queen, Rivera participated in demonstrations with the Gay Liberation Front. Rivera was also a veteran of the 1969 Stonewall Inn uprising, and an advocate for those silenced and disregarded by larger movements.

July 13 | José Andrés’ Birthday

  • José Andrés is a world-renowned Spanish-American chef who founded World Central Kitchen in 2010, a non-profit with a mission to end hunger and poverty around the world. During Hurricane Maria in Puerto Rico, Andrés and his team fed over 3 million people. 

July 16 | Dennis De Leon’s Birthday 

  • Dennis De Leon was a Mexican-American human rights lawyer and HIV/AIDS activist. He was known for being the president of the Latino Commission on AIDS and for leading the Spanish translation of HIV/AIDS information for the Latino community. He was diagnosed with HIV in 1986 and died in 2009.

July 22 | Oscar de la Renta’s Birthday

  • Dominican-born Oscar de la Renta has made his mark in the fashion industry. From designing haute couture collections for world-renowned fashion houses, to dressing first ladies and celebrities, his legacy lives on and is a major influence on young designers today.


August 2 | Isabel Allende’s Birthday

  • Highly acclaimed Chilean author, Isabel Allende, is known for making her mark in literature through magical realism. With over 21 books published, Allende has built a legacy in literature. Throughout her career, she has received countless awards, including the Presidential Medal of Freedom and Hispanic Heritage Award in Literature.

August 18 | Roberto Clemente’s Birthday

  • Born and raised in Puerto Rico, Roberto Clemente was one of the first Latino baseball stars in the United States. Clemente was the first Latino to achieve 3,000 career hits throughout his 18-season career and remains an inspiration long after his death. 

August 31 | Sara Ramirez’s Birthday 

  • Sara Ramirez is a Mexican-American actor, most famously known for their role as Callie Torres in ABC’s ‘Grey’s Anatomy.’ Since then, Ramirez has become more involved in their activism and came out as non-binary in 2016. They continue to empower other queer Hispanic and non-binary people through their activism.


September 1 | Gloria Estefan’s Birthday

  • This Cuban-American singer started her career as the lead singer of the Miami Sound Machine before becoming a national treasure as a solo artist. Gloria Estefan has been honored for her contributions to music and Latin American culture. She continues to amplify stories and voices in the Latinx community.

September 16 | Julián Castro’s Birthday

  • Julián Castro is a Mexican-American lawyer and politician from San Antonio. He was the youngest member of President Obama’s cabinet, and served as the 16th United States Secretary of Housing and Urban Development from 2014 to 2017. He continued his political career as the only Hispanic to run for president in 2020. Castro continues to support the Hispanic community and is a champion for democracy. 


October 13 | Alexandria Ocasio Cortez’s Birthday 

  • Born and raised in the Bronx with Puerto Rican roots, Alexandria Ocasio Cortez has served as a U.S. Representative since 2019, winning her election against a 10-term incumbent. Cortez has been a trailblazer in American politics, honoring her Hispanic roots and serving her country beyond her district.

October 21 | Celia Cruz’s Birthday 

  • This Cuban-American singer is one of the most popular Latin artists of all time. Celia Cruz left Cuba during the Cuban Revolution and became one of the symbols of the Cuban community in exile. She became known in the U.S. as the “Queen of Salsa.” Her music continues to have an impact in the Hispanic community.


November 18 | Evelyn Cisneros’ Birthday 

  • Known as the first Hispanic prima ballerina in the United States, Evelyn Cisneros is an inspiration to Mexican-American ballerinas. By thirteen, she was auditioning for the San Francisco Ballet and became a full-time student with them at 16 years old. Cisneros went on to have a 23-year career, as the leading ballerina in everything from “Swan Lake” and “Sleeping Beauty.” 


December 20 | Sandra Cisneros’ Birthday 

  • Sandra Cisneros is best known for her book, “The House on Mango Street.” She was the first Mexican-American author to be published by a mainstream publisher and continues to be one of the most influential Hispanic authors. Pioneering the Chicano literary movement, Cisneros continues advocating for at-risk youth and new Hispanic voices.

Strengthen Your Hispanic Marketing Efforts on Social Media

Consumers across generations expect companies and corporations to take a stance on social issues. Pledge to support Hispanic and Latinx communities through your marketing campaigns — and remember, celebrate and support Hispanic and Latinx people every month, not just in September and October. If we missed anyone or if you’d like to add to our Hispanic marketing calendar, let us know! 

About The Postcard Agency 

The Postcard Agency connects businesses and nonprofit organizations with their target audiences through dynamic marketing and public relations strategies. Crafty and creative, the Miami and San Antonio-based agency reinvigorates local and national brands with imaginative and results-driven campaigns.

A winner of the Gold dotCOMM Award for website design, the digital marketing and public relations agency has also been named a Top Marketing Agency and a Top B2B Company and Marketing Agency by Clutch, an acclaimed ratings and reviews platform. Jonathan Ochart, CEO of The Postcard Agency, regularly shares marketing and public relations insights for business leaders with the media, including NBC, AARP, Texas CEO Magazine and Voyage Magazine.